Sneaker Industry has officially launched the Ghica Popa x New Balance collaboration, a local project that brings together contemporary art and sneaker culture through a limited capsule apparel collection with a strong visual identity.
The launch event takes place this evening, May 28th, 2026, at the Sneaker Industry store in Bucharest, where the project is being introduced to the local sneakers, design, art, and street culture community in a setting focused on authentic collaboration and local creativity.
Ghica Popa is internationally recognized for a futuristic visual style that transforms objects, characters, and urban landscapes into cinematic surrealist worlds. Over time, his work has drawn sustained attention from the global sneaker culture community and has been associated with projects and collaborations connected to iconic models.
This collaboration marks the first apparel project launched locally with Sneaker Industry and translates the artist's recognizable aesthetic into a collection built around movement, identity, and personal expression.
According to the official press release, the pieces reinterpret the New Balance universe through Ghica Popa’s creative filters, combining retro-futurism, urban energy, and visual storytelling into a cohesive capsule direction. The project also lands within a broader New Balance strategy: in recent years, the brand has become one of the most active global names in creative collaborations, working consistently with artists, designers, and other relevant figures across contemporary culture.
When is the Ghica Popa x New Balance collection releasing?
The collection will be available in limited quantities through Sneaker Industry channels, both in-store and online. The official launch date is May 28, 2026, and the in-store event starts at 18:30 at Sneaker Industry, Strada Luterană 2. That timing places the release in New Balance’s current cycle of artist-led creative projects and gives the collaboration immediate visibility at the start of the summer retail window. For readers following the rollout, availability is confirmed at the Sneaker Industry store and at www.sneakerindustry.ro. Check out images of the Ghica Popa x New Balance collection below while we wait for more details about the launch.
In other news, check out the A Ma Maniere x Nike Air Force 1 Low "Violet Ore", which is releasing soon.
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Vlad Ciutacu is a writer based in The Hague, Netherlands. He has been working in the footwear industry for more than a decade, with hundreds of pairs in his collection. His favourite models are the Air Jordan 1 and the Nike SB Dunk Low Pro. Find him on Facebook, Twitter, and Instagram.
