Brick by Brick Streetball Brings 3x3 Basketball and Urban Culture to the Heart of Timișoara

Brick by Brick Streetball is bringing 3x3 basketball and urban culture to the heart of Timișoara on June 6th, 2026. The one-day tournament will take over Piața Sfântul Gheorghe and turn the city center into a meeting point for sport, community, and street culture.

A total of 24 teams will compete in the OPEN category, following the fast-paced format of 3x3 basketball. Set against one of the city's most iconic architectural backdrops, the event is designed to bring basketball into the center of the urban landscape.

Beyond the competition, visitors can expect a full urban experience with non-stop hip-hop music, street culture activations, specialty coffee from Brick by Brick, prebiotic drinks from Sipit, and a dedicated chill area for the community to connect around the game. Event partners will provide prizes for the winners, and every registered player will leave with the official tournament jersey included in the registration package. Together, the event is designed to reward the teams on court while keeping the wider crowd immersed in the music, drinks, and energy of the day.

Campaign Credits: Event Partners: Brick by Brick (@brickbybrick.streetball), Sipit (@getsipit), Sneaker Industry (@sneakerindustry), Converse Romania.

When is Brick by Brick Streetball happening?

Brick by Brick Streetball takes place at Piața Sfântul Gheorghe in Timișoara on June 6th, 2026. The one-day event runs as a 3x3 basketball tournament and community gathering, with the city center serving as the backdrop for sport and street culture. The program lands in early June and adds to the build-up toward the 2026 World Cup. Check out images of Brick by Brick Streetball below while we wait for more details about the launch.

For more on the partnership, check out our recent coverage of Nordstrom and adidas Launch World Cup Retail Partnership.