Nordstrom and adidas announce the launch of a national retail partnership celebrating FIFA World Cup 2026, the world's largest sporting event and the first to be hosted in North America since 1994.
Spanning 35 Nordstrom doors nationwide, the partnership is anchored by an immersive adidas at The Corner installation at the Nordstrom NYC Flagship, a dedicated shop-in-shop at Nordstrom Downtown Seattle, and a curated adidas presentation across 33 Nordstrom stores in World Cup match cities.
The partnership comes to life through an assortment that moves fluidly between the pitch and the street. Fan-ready FIFA-branded jerseys sit alongside soccer-inspired footwear and apparel designed for customers who experience the World Cup through both a style and sporting lens.
adidas's iconic footwear leads the offering, reimagined in World Cup colorways alongside a cross-category edit spanning Men's, Women's, and Kids that reflects the full cultural breadth of the moment.
The FIFA World Cup coming to North America is a once-in-a-generation cultural moment - one that unites people around the world through a universally shared passion. We couldn't be more excited to celebrate it alongside adidas, a partner who shares our commitment to bringing the best of both worlds to our customers.
Tacey Powers, EVP and GMM of Shoes at Nordstrom, said the partnership blends sports and style with a product offering that is curated, fashion-forward, and uniquely Nordstrom, while connecting the NYC Flagship and Seattle roots to stores across the country.
Beginning today, customers can experience adidas at The Corner, a one-of-a-kind World Cup destination at the Nordstrom NYC Flagship and part of an ongoing series of pop-ups and brand experiences in the dedicated space at the corner of 57th and Broadway.
Kicking off with customer activations through opening weekend, The Corner brings the partnership's sport-meets-style vision to life through an exclusive edit of the adidas World Cup assortment, organized by country and styled head to toe through a fashion-forward lens that reflects the convergence of sport, style, and culture. The installation runs through July 26.
Throughout the tournament, weekly activations will take place every Thursday, featuring gift with purchase offerings, sweet treat giveaways, and sweepstakes. Every other week, Archive Zone will spotlight an adidas archive piece connected to that week's featured country.
Weekend events will align with each week's featured country, bringing complimentary gifts and customization with a qualifying purchase of $75. Full programming begins with the June 6th full-day kickoff, followed by Japan Weekend on June 13th, Mexico Weekend on June 20th, Colombia Weekend on June 27th, and Argentina Weekend on July 11th.
In Seattle, a dedicated adidas shop-in-shop at Nordstrom Downtown Seattle opens today and runs through July 20 with a curated in-store experience and assortment. In partnership with the Seattle Host Committee, Nordstrom will also support Summer of Sports at Westlake Park, a free outdoor viewing destination with a Nordstrom VIP area, marquee matchups, and food and drink.
The collection is available now at adidas at The Corner at the Nordstrom NYC Flagship, Nordstrom Downtown Seattle, and 33 additional Nordstrom doors in World Cup match cities including Los Angeles, New Jersey, Philadelphia, Dallas, Houston, Kansas City, Atlanta, and Miami, as well as on Nordstrom.com.
When is the Nordstrom x adidas partnership releasing?
The partnership is available now at adidas at The Corner at the Nordstrom NYC Flagship, Nordstrom Downtown Seattle, 33 additional World Cup match-city doors, and on Nordstrom.com. It launched on June 4, 2026. The rollout lands as FIFA World Cup 2026 builds across North America, with the flagship installation running through July 26 and Seattle programming running through July 20. Check out images of the partnership below while we wait for more details about the launch.
In other news, check out the football culture collection, which is releasing soon.
For more Adidas release news, check out more posts on our website or on the Adidas release calendar. Make sure to follow us on Google, Twitter, or Facebook for the latest release news.
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Vlad Ciutacu is a writer based in The Hague, Netherlands. He has been working in the footwear industry for more than a decade, with hundreds of pairs in his collection. His favourite models are the Air Jordan 1 and the Nike SB Dunk Low Pro. Find him on Facebook, Twitter, and Instagram.
