adidas Originals and Willy Chavarria Launch "Comienza Con El Sueño" Collection Featuring Selección Nacional de México Apparel

adidas Originals and Willy Chavarria release "Comienza Con El Sueño", a collection and campaign grounded in the belief that dreams begin long before football's biggest stage arrives.

The idea starts in the streets that raised us, the voices that guided us, and the culture, rhythm, and pride carried every day. It is a collection built around the space between who we are and where we come from, where the dream truly begins. The release also lands as attention turns to football's biggest stage ahead of this summer's FIFA World Cup 2026 tournament.

At the heart of the collection, the duo deliver a full range of officially accredited Selección Nacional de México World Cup merchandise. Following a first appearance on Willy Chavarria's Autumn/Winter 2026 runway, the FMF-badged apparel spans soccer jerseys, tracksuits, long soccer shorts, and rugby shirt silhouettes in dual motifs inspired by iconic Mexico football heritage.

Elsewhere, the collection extends into the surrounding moments of football culture with a blazer, long twill shorts, and a button-up shirt designed for a coach, alongside stand-ready soccer and merch tees, a crewneck, scarf, and caps. Throughout the range, Chavarria's signature embroidery and graphic touches meet the collection's namesake slogan stitched directly into the garments.

Footwear includes the Willy Mega Low and Megaride AG XL, both built on the Megaride franchise tooling with an exaggerated upper, Chavarria branding at the tongue, and hits of red throughout, alongside the Willy Chavarria Megaride Copa, a football-inspired silhouette.

The accompanying campaign spotlights rising youth talent from the Selección Nacional de México, introducing a new generation of players whose ambitions are set on future World Cup stages.

Featured players include senior National Team standouts Jesús Gilberto Orozco and Jeremy Márquez, alongside Omar Campos, who has previously earned national team call-ups, and Ariel Castro, the youngest of the group.

In the broader campaign, adidas Originals and Willy Chavarria frame the collection around the idea that football's biggest moments are built from years of work, identity, and collective ambition. The result is a release that connects matchday product, formalwear, and fan gear without losing the emotional core of the slogan itself.

When is Comienza Con El Sueño releasing?

The adidas Originals x Willy Chavarria "Comienza Con El Sueño" collection will be available on adidas.com, the CONFIRMED app, and at select retailers globally on June 10, 2026. Check out images of adidas Originals and Willy Chavarria Launch "Comienza Con El Sueño" Collection Featuring Selección Nacional de México Apparel below while we wait for more details about the launch.

In other news, check out the Love Prevails, which is releasing soon.