Jordan Brand is releasing again during the Summer of 2025 the famous Air Jordan 3 Retro "Seoul" in a new color scheme titled "Seoul 2.0".
UPDATE 03/16/2025: According to multiple industry sources, the Air Jordan 3 Retro "Sport Royal" pair is actually a new Air Jordan 3 "Seoul" model. The first images of the model were posted on social media a few days ago. See the first image of the model below.
The new Air Jordan 3 “Sport Royal” pair has surfaced on X (formerly Twitter), where zSneakerHeadz shared the product code, colorway and release season. Unfortunately, they did not attach a mock-up of the pair. Although it is too early to know details about the model, we already know it is releasing during the Summer of 2025. The new limited edition is marked with “SP” in the Air Jordan release calendar. In general, Nike uses the term SP for special projects (“Special Projects”). Most of the time, these are collaborations with shops or artists. According to zSneakerHeadz, the pair also carries the abbreviation “GH”, but so far no one has managed to figure out what this means. Given this, we do not know the collaborator.
The official color scheme is "White / Black / Sport Royal / Challenge Red / Pale Vanilla / College Grey". The color blocking is not yet known, nor is the collaborator. The size run and retail price are also still unknown. However, we expect the pair to release in a unisex size run from 3.5 US to 18 US during the Summer of 2025.
When is the Air Jordan 3 Retro OG SP “Seoul 2.0” releasing?
The Air Jordan 3 Retro OG SP GH "Sport Royal / Challenge Red" is scheduled to release during the Summer of 2025 on Nike SNKRS and at select Air Jordan Retro partner retailers. At the moment Nike has not confirmed the release and has not announced an official release date. We expect to learn more details about this pair starting from April 2025. According to some internal documents, a possible release date is May 28, 2025. See a mock-up below while we wait for official images and more details about the release. Follow Sneaker Market on Google News to find out when the pair is releasing.
On another note, read about the Air Jordan 3 Retro OG SP GH "Diffused Blue", another collaboration that is releasing during the Spring of 2025.
Product Images
Vlad Ciutacu is a writer based in The Hague, Netherlands. He has been working in the footwear industry for more than a decade, with hundreds of pairs in his collection. His favourite models are the Air Jordan 1 and the Nike SB Dunk Low Pro. Find him on Facebook, Twitter, and Instagram.
