Nike is bringing the Zoom Drive model from the Alpha Project archive to NOCTA and Drake, launching a new collaboration during the Spring of 2024.
Although Drake is not necessarily a design expert, many of Nike’s collaborating artists aspire to reach the level achieved by the rapper from Toronto, Canada. Considering that Virgil Abloh released only one original model for Nike, it is impressive that Drake is about to launch his third sneaker for Nike. After the “Hot Step” and the “Glide”, Drake is returning with a new collaboration on the “Zoom Drive” silhouette.
The Zoom Drive is not a new model, but it was brought back from the archives specifically for Drake. The shoe uses Zoom technology for a more comfortable sole, serving as the inspiration for the Air Presto. The model did not last very long, as it was part of the Nike Alpha Project, the equivalent of today’s premium NikeLab and ISPA product lines.
Compared to previous models, the artist also chooses to use leather on the upper of the new model. However, the aesthetic of this shoe remains similar to his earlier releases. The model features a predominantly white mesh upper, which is surrounded by a leather mudguard. The sole is also white, with a TPU (thermoplastic polyurethane) plate of the same color attached to it. The laces, the NOCTA logos stitched on the tongue and heel labels, as well as the logo on the sole, are also white.
When is the Nike x NOCTA Zoom Drive White releasing?
Although there is still no official release date, the Nike x NOCTA Zoom Drive "Black" could launch in early 2024. In addition to the white pair, Nike is also set to release a black pair. See official images of the white pair below while we wait for more details about the launch of the new model.
On another note, check out the other pair as well, the Nike x NOCTA Zoom Drive "Black".
Product Images
Vlad Ciutacu is a writer based in The Hague, Netherlands. He has been working in the footwear industry for more than a decade, with hundreds of pairs in his collection. His favourite models are the Air Jordan 1 and the Nike SB Dunk Low Pro. Find him on Facebook, Twitter, and Instagram.
