Sport Time (the distributor and operator of Nike stores in the Balkans) is bringing the Nike By You concept to Romania for the first time, a unique style customization experience.
The first pop-up shop opened yesterday at AFI Cotroceni, giving brand fans the opportunity to create their own designs using the latest Nike prints and accessories. Visitors to the Nike By You pop-up can choose between hoodies and T-shirts, which they can customize at the special customization station, turning them into unique pieces that reflect their personal style. At the same time, brand fans can also customize their favorite Air Max sneakers with a selection of laces and shoe accessories inspired by the concept of the newest model in the Air Max family – the Air Max DN8. The event marks a new era in which fashion and individual creativity go hand in hand, giving every participant the chance to become the designer of their own outfit.
The temporary store will be open between March 27 and 30, 2025 in AFI Cotroceni, Bucharest. Afterwards, the pop-up store will move to Iulius Town, Timișoara, between April 3 and 6, 2025. The activation will continue in ParkLake Shopping Center, Bucharest between April 24 and 27, 2025. The last stop for the store will be Băneasa Shopping City, Bucharest, where it will be open between May 1 and 4, 2025.
The event is open to the general public, and participation is free, subject to availability. To enjoy the full Nike By You experience, visitors must comply with the official campaign rules. You can find more information about the campaign on the Sport Time website. Come and enjoy a unique experience where style meets innovation!
The Nike by You Pop-Up Store is opening starting March 27, 2025 in several malls across Romania. This event will be open for one month in multiple locations in Romania, including AFI Cotroceni, ParkLake Shopping Center and Băneasa Shopping Center (Bucharest), as well as Iulius Town (Timișoara). Visit the pop-up and customize your pair of Air Max and your outfit in a unique way. Nike By You Tour is an experience you do not want to miss. See below images from the Nike Air Max Dn8 activation and make sure you do not miss the chance to enjoy a unique experience in Romania.
On a different note, check out last year’s Sport Time activation for Nike Air Max Day 2024. If you’re looking for customized Nike By You products, visit the Nike.com website.
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Vlad Ciutacu is a writer based in The Hague, Netherlands. He has been working in the footwear industry for more than a decade, with hundreds of pairs in his collection. His favourite models are the Air Jordan 1 and the Nike SB Dunk Low Pro. Find him on Facebook, Twitter, and Instagram.
