The exclusive distributor of the Nike brand in Romania, Serbia, and other Balkan markets – Sport Time Balkans – reopened the Nike store in AFI Cotroceni in April 2024. The location features a modern design and offers the latest running and fitness collections, kids collections, as well as lifestyle and streetwear items. The Nike store in AFI Cotroceni is located on the upper floor and is open from Monday to Thursday (and also Sunday) from 10:00 AM to 10:00 PM, and from Friday to Saturday from 10:00 AM to 11:00 PM.

Sport Time Balkans also holds the distribution rights for Nike products in the markets of Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia, and Albania. They also manage the Sport Vision, Buzz Sneakers, and Tike stores. Additionally, they are responsible for all Nike stores in Romania.