Nike and SKIMS (Kim Kardashian’s brand) are collaborating starting during Spring 2025, launching the new women’s brand NikeSKIMS.
NikeSKIMS is a new brand from two of the most iconic names in sport and style, teaming up to disrupt the global fitness and apparel industry. The new brand combines Nike’s world-class approach to innovation and sports science with SKIMS’ signature style and inclusive solutions for every body. With a shared, long-term vision that celebrates every dimension of athleticism, from elite athletes to everyday movers, NikeSKIMS will create fashion-forward products, meticulously crafted to fit every curve of the body and enhance its natural shape.
Built on a commitment to innovation, inclusion, and pushing boundaries, the NikeSKIMS collection will offer an extended line of footwear, training apparel, and accessories designed to meet the unique needs and preferences of women athletes around the world. Both the new brand and Nike’s broader commitment to innovating in service of women reflect an unmatched, five-decade-long support for women athletes, reinforcing Nike’s position as the biggest champion of women in sport.
Currently, Kim Kardashian owns approximately 35% of the SKIMS brand. Also, according to several industry sources, Kanye West still owns 5%. However, according to Lois Sakany (via Lauren Sherman of Puck), the artist sold his shares when he ended the Adidas Yeezy project, using the funds to invest in his own YEEZY brand.
The NikeSKIMS collection is launching starting during Spring 2025 on Nike.com. Throughout 2025, the new brand will only be available through the Nike website (and possibly the SKIMS website). After that, Nike plans to expand both the product range and the locations where these items are sold. Starting in 2026, the products will also be available at Nike partner stores. Follow Sneaker Market on Google News for more news about limited edition sneakers and apparel.
On another note, the Jacquemus x Nike Jacumoon Shoe is releasing in 2025. The Nike Moon Shoe model is considered the first shoe ever produced by Nike. This collaboration is a legendary one, as it marks the first time the brand is reissuing its very first sneaker model.
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